The Power of Now

Introduction: The Attention Span of a Goldfish?

We live in an age of instant gratification. Consumers expect answers at their fingertips—whether it’s a product’s ingredients, sustainability efforts, or how it compares to competitors.

But what happens when that information isn’t available at the moment of decision? Bad things happen.

• Missed sales.
• Frustrated shoppers.
• Lost brand loyalty.

In today’s “I want it now” economy, delaying product information—even for a few seconds—can push buyers toward competitors or cause them to abandon the purchase entirely.

The Data: Shoppers Demand Instant Answers

The numbers don’t lie—buyers need information in the moment when they’re considering a purchase:

• 53% of shoppers say they abandon a product if they can’t get quick answers.
• 81% of consumers use their smartphones in-store to research products before buying.
• 70% of shoppers say they are more likely to buy from brands that provide clear, transparent information instantly.

The takeaway? If your product doesn’t provide instant, on-the-spot information, you risk losing the sale before the shopper even leaves the aisle.

Why Instant Information Makes (or Breaks) the Sale

1. The “Decision Window” is Shockingly Short

Consumers make buying decisions in as little as 7 seconds. (Shopper Engagement Study, POPAI) This time is even shorter if you’re seen as a commodity, almost instantaneous.

That means brands have a tiny window to:

• Answer questions
• Build trust
• Prevent second-guessing

A lack of immediate access to product details forces buyers to:

• Hunt for answers online (leading them to competitors or ads).
• Put the product back on the shelf because they feel uncertain.

Solution: Viiision’s dynamic QR codes allow brands to control the conversation—giving shoppers an ad-free, multilingual, and distraction-free experience that delivers answers instantly.

2. Trust & Transparency = Sales & Loyalty

Consumers today don’t just want a product; they want a story, information they can trust.

• 94% of consumers are more loyal to brands that offer transparency.
• 73% of buyers will pay more for a product if they trust the brand and know its story.

The problem?

Most brands rely on static labels that don’t tell the full story.

Retailers control most of the messaging, leaving brands at the mercy of in-store marketing.

How Viiision helps: By scanning a QR code, consumers can instantly access:

• Sourcing and ingredient details
• Sustainability credentials
• Brand mission and values
• Product benefits and use cases

This removes hesitation and drives conversions by giving buyers what they need—exactly when they need it.

3. In-Store Comparison Shopping is the Norm

Shoppers don’t just look at your product—they compare it against competitors in real-time.

82% of consumers use their phones to compare brands while shopping in-store. (Think With Google)

More than half of shoppers abandon their purchase if they find conflicting information online. (PwC Retail Study)

If your product doesn’t provide instant, clear details, buyers will rely on:

• Google searches (which might pull up competitors)
• Retailer websites (which prioritize price over brand value)
• Social media reviews (which may be outdated or inaccurate)

Viiision eliminates the risk by keeping customers engaged with your content only, ensuring that they receive real-time, accurate, and up-to-date information—directly from your brand.

4. The Need for Multilingual & Personalized Shopping

The U.S. consumer base is more diverse than ever, and global markets demand multilingual, personalized engagement.

• Over 67 million U.S. residents speak a language other than English at home. (U.S. Census Bureau)
• 60% of international shoppers won’t buy if product information isn’t in their native language.

Yet, most product packaging only supports one language, creating barriers for millions of potential buyers.

Viiision’s patented technology automatically detects a shopper’s preferred language, delivering instant translations that improve trust, accessibility, and purchase confidence.

The Cost of Delaying Information

Every second of friction, confusion, or lack of transparency increases the likelihood of a lost sale.

• “I’ll check online later” → Never returns to purchase.
• “I’ll think about it” → Walks away, never to come back.
• “This brand seems vague” → Picks the competitor instead.

Brands that don’t provide instant product engagement are losing sales—often without even realizing it.

Case Study: The Power of Instant Information in Action

Brand A: Uses static packaging with a basic QR code leading to a generic webpage.

Brand B: Uses Viiision’s real-time, multilingual, and ad-free experience that provides instant answers.

Results:

• Brand B saw a 47% higher in-store conversion rate because shoppers got the information they needed instantly.
• Brand A lost out on buyers who felt unsure and left the store without making a purchase.

Final Thoughts: The Future of Shopping is Instant

The brands that win in today’s CPG landscape are those that embrace instant, transparent, and interactive consumer engagement.

Viiision isn’t just about better QR codes—it’s about controlling the buyer journey, removing distractions, and ensuring consumers have the confidence to buy in the moment.

Key Takeaways:

• Buyers need instant product information or they may walk away.
• Transparency builds trust and drives sales.
• In-store shoppers expect to compare products digitally—make sure they stay engaged with your brand.
• Multilingual accessibility is a must-have in today’s global market.

Are you ready to turn “maybe later” into “buy now”?

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