The Future of Consumer Packaged Goods

Why Viiision is the Missing Link in Buyer Behavior Trends.

The CPG Revolution is Here

What do shoppers really want? If you think it’s just price and convenience, think again. Today’s consumers demand more than just a transaction. They crave authenticity, transparency, and instant access to product information—without distractions.

Consumer Packaged Goods (CPG) brands are at a pivotal moment because evolving buyer behaviors shape the future of retail. Viiision, a groundbreaking patented QR code technology, is revolutionizing how brands connect with buyers—ensuring that the right information reaches the right people at the right time.

The Shift in Buying Behavior: What’s Trending Now?

Consumer trends in the CPG industry are evolving faster than ever. Here’s what’s happening:

1. The Rise of the Informed Consumer

• A staggering 81% of shoppers research products online before making a purchase, even in-store. (They’re making their decision based on what they find on search engines)
• Transparency is king—consumers want to know the origin, sustainability, and safety of what they buy.
• The problem? Most brands rely on static packaging or clunky websites, creating a disconnect between curiosity and conversion.

Viiision bridges this gap by turning QR codes into dynamic, multilingual, and ad-free experiences—empowering consumers with product details, traceability, and brand storytelling at the moment they scan.

2. Digital Meets Physical: The “Phygital” Shopping Experience

• The CPG industry is shifting towards a “phygital” model, blending physical shopping with digital engagement.
• Retailers like Target and Walmart now incorporate digital tools to enhance in-store experiences.
• Even with these innovations most brands lose control once their product leaves the shelf—a repurchase must compete with distractions from ads, competitors, and price-checking apps.

How Viiision helps: Unlike generic QR codes that direct users to static websites (often filled with ads and competitors), Viiision’s platform ensures a distraction-free, brand-controlled experience—keeping shoppers engaged only with your content.

3. Multilingual, Global, and Mobile-First Consumers

• By 2030, global retail sales will be driven by mobile-first shoppers, making product accessibility critical.
• Over 60% of consumers prefer to engage with content in their native language (CSA Research).
• However, traditional packaging doesn’t adapt—which forces global buyers to navigate confusing translations or outdated instructions.

Viiision’s patented QR tech automatically detects a user’s language—providing seamless product information, reducing friction, and increasing buyer trust and conversions worldwide.

4. The Sustainability Imperative

• 73% of consumers are willing to pay more for sustainable products (Nielsen).
• CPG brands are eliminating paper inserts, plastic packaging, and excess materials—but still need to provide information.

Viiision replaces wasteful, outdated print materials with real-time, eco-friendly digital product engagement, ensuring that consumers always receive the latest, most accurate details without excess packaging.

Why CPG Brands Need Viiision Now

Viiision isn’t just about better QR codes. It’s about revolutionizing how consumers interact with your products in an era of instant access and digital-first engagement.

🔹 Ad-Free & Distraction-Free → No competitor pop-ups, no third-party tracking—just pure brand engagement.
🔹 Multilingual & Dynamic → One QR code adapts to users’ languages and updates in real-time.
🔹 Enhanced Consumer Trust → Transparency builds loyalty—show sourcing, certifications, and sustainability initiatives.
🔹 Direct-to-Consumer (DTC) Power → Control messaging beyond the retailer shelf, creating long-term customer relationships.

Final Thoughts: The Future of Consumer Engagement is Here

The CPG industry is undergoing a digital renaissance, where brands that embrace transparency, interactivity, and mobile-first experiences will dominate the market. Viiision provides the missing link between buyer curiosity and brand loyalty, ensuring that CPG brands don’t just keep up with trends—but lead them.

Ready to see how Viiision can transform your brand? Let’s talk.

1. Think With Google – Consumer Shopping Behavior Trends
   • Source: Google, How Consumers Shop Today
   • Link: https://www.thinkwithgoogle.com
   • Insight: 81% of shoppers research products online before purchasing, even in-store.
2. Nielsen – The Rise of Sustainability in Consumer Packaged Goods
   • Source: NielsenIQ, Sustainability Trends and Consumer Behavior
   • Link: https://nielseniq.com/global/en/
   • Insight: 73% of consumers are willing to pay more for sustainable products.
3. McKinsey – Consumer Packaged Goods and Digital Trends
   • Source: McKinsey & Company, Consumers Are Redefining Loyalty in the Digital Age
   • Link: https://www.mckinsey.com
   • Insight: Brands must create digital-first, mobile-friendly experiences to engage modern shoppers.
4. Common Sense Advisory (CSA) Research – Language & Global Buying Behavior
   • Source: CSA Research, Can’t Read, Won’t Buy: Why Language Matters
   • Link: https://csa-research.com
   • Insight: Over 60% of consumers prefer product content in their native language.
5. SuperOffice – The Demand for Digital Self-Service in Retail
   • Source: SuperOffice, Customer Self-Service Trends
   • Link: https://www.superoffice.com/blog/customer-self-service/
   • Insight: The demand for self-service experiences is increasing across retail sectors.
6. Passion Digital – Luxury & CPG Trends 2024
   • Source: Passion Digital, Luxury Trends: What We Learned in 2023 & What’s Next in 2024
   • Link: https://passion.digital/blog/luxury-trends-shifts-what-weve-learnt-in-2023-and-whats-hot-in-2024/
7. Insight: Younger audiences are purchasing more and expect highly personalized shopping experiences